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	<title>D I G I T A L S Y M B I O S I S</title>
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	<link>http://digitalsymbiosis.wordpress.com</link>
	<description>INTERACTIVE MARKETING STRATEGIES &#124; a blog by TOMASZ SUCHETA</description>
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		<title>Marki a sieci społecznościowe</title>
		<link>http://digitalsymbiosis.wordpress.com/2011/07/06/marki-a-sieci-spolecznosciowe/</link>
		<comments>http://digitalsymbiosis.wordpress.com/2011/07/06/marki-a-sieci-spolecznosciowe/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 15:48:56 +0000</pubDate>
		<dc:creator>Tomasz Sucheta : D I G I T A L S Y M B I O S I S :</dc:creator>
				<category><![CDATA[Marketing Hot Issues]]></category>

		<guid isPermaLink="false">http://digitalsymbiosis.wordpress.com/?p=78</guid>
		<description><![CDATA[Temat marketingu w sieciach społecznościowych jest w centrum zainteresowań marketerów na całym świecie od dobrych 3 lat. Dostaję bardzo dużo pytań związanych z tematem. Po raz kolejny dane (tym razem z USA) pokazują jak działania marki w sieciach społecznościowych wpływają na lojalność i nastawienie „użytkowników marki” (nie lubię słowa „konsument”, bo wszyscy jesteśmy konsumentami). Niby [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitalsymbiosis.wordpress.com&amp;blog=65523&amp;post=78&amp;subd=digitalsymbiosis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Powracam do świata blogowego</title>
		<link>http://digitalsymbiosis.wordpress.com/2011/07/05/powracam-do-swiata-blogowego/</link>
		<comments>http://digitalsymbiosis.wordpress.com/2011/07/05/powracam-do-swiata-blogowego/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 07:25:04 +0000</pubDate>
		<dc:creator>Tomasz Sucheta : D I G I T A L S Y M B I O S I S :</dc:creator>
				<category><![CDATA[Marketing Hot Issues]]></category>

		<guid isPermaLink="false">http://digitalsymbiosis.wordpress.com/?p=73</guid>
		<description><![CDATA[Po kilku latach, niebywałych wydarzeniach. Jestem chyba mądrzejszy i bardziej doświadczony a przez to jeszcze bardziej interaktywny. Tym razem będę pisał tylko po polsku :&#8217;)<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitalsymbiosis.wordpress.com&amp;blog=65523&amp;post=73&amp;subd=digitalsymbiosis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Hype Cannot Dominate The Very Idea of Marketing</title>
		<link>http://digitalsymbiosis.wordpress.com/2007/02/26/hype-cannot-dominate-the-very-idea-of-marketing/</link>
		<comments>http://digitalsymbiosis.wordpress.com/2007/02/26/hype-cannot-dominate-the-very-idea-of-marketing/#comments</comments>
		<pubDate>Mon, 26 Feb 2007 21:57:33 +0000</pubDate>
		<dc:creator>Tomasz Sucheta : D I G I T A L S Y M B I O S I S :</dc:creator>
				<category><![CDATA[Interactive Advertising]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing Hot Issues]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[The Media Landscape]]></category>
		<category><![CDATA[Working Knowledge]]></category>

		<guid isPermaLink="false">http://digitalsymbiosis.wordpress.com/2007/02/26/hype-cannot-dominate-the-very-idea-of-marketing/</guid>
		<description><![CDATA[Regis McKenna, whom I personally regard as one of the greatest minds in the history of modern marketing industry (and who is my professional master) during one of his interviews in 2003 observed something that is striklingly up-to-date: &#8222;Marketing is a process and not an event. By event I mean theatrical launches, expensive promotions, a media blitz or road show. Media [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitalsymbiosis.wordpress.com&amp;blog=65523&amp;post=68&amp;subd=digitalsymbiosis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Radical Approach Towards The &#8216;Search Engine Marketing&#8217; Term</title>
		<link>http://digitalsymbiosis.wordpress.com/2007/02/26/radical-approach-to-the-search-engine-marketing-term/</link>
		<comments>http://digitalsymbiosis.wordpress.com/2007/02/26/radical-approach-to-the-search-engine-marketing-term/#comments</comments>
		<pubDate>Mon, 26 Feb 2007 18:22:02 +0000</pubDate>
		<dc:creator>Tomasz Sucheta : D I G I T A L S Y M B I O S I S :</dc:creator>
				<category><![CDATA[]]></category>
		<category><![CDATA[Interactive Advertising]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing Hot Issues]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[The Media Landscape]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Working Knowledge]]></category>

		<guid isPermaLink="false">http://digitalsymbiosis.wordpress.com/2007/02/26/radical-approach-to-the-search-engine-marketing-term/</guid>
		<description><![CDATA[I realize it is rather controversial a claim but someone has to say it: we should reconsider the usage of the term &#8216;Search Engine Marketing&#8217;. In my personal opinion, we should have abandoned the buzzword completely &#8211; and for good &#8211; long time ago. Seriously. I wonder how many marketers out there, feel that there&#8217;s something very wrong with the notion of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitalsymbiosis.wordpress.com&amp;blog=65523&amp;post=67&amp;subd=digitalsymbiosis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Look who&#8217;s back in the programme&#8230;</title>
		<link>http://digitalsymbiosis.wordpress.com/2007/02/25/look-whos-back-in-the-programme/</link>
		<comments>http://digitalsymbiosis.wordpress.com/2007/02/25/look-whos-back-in-the-programme/#comments</comments>
		<pubDate>Sun, 25 Feb 2007 14:47:46 +0000</pubDate>
		<dc:creator>Tomasz Sucheta : D I G I T A L S Y M B I O S I S :</dc:creator>
				<category><![CDATA[*Personal]]></category>

		<guid isPermaLink="false">http://digitalsymbiosis.wordpress.com/2007/02/25/look-whos-back-in-the-programme/</guid>
		<description><![CDATA[After leaving my virtual place virtually unattended for some months, I am back. The timeflow amazes me. Looking back at my entries from almost a year ago, I am experiencing some extraordinary retrospective paramnesia. Those events I perceive like yesterday, yet they seem to be so remote. Most odd a feeling! It probably means only [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitalsymbiosis.wordpress.com&amp;blog=65523&amp;post=54&amp;subd=digitalsymbiosis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Personal nature of mobile phones vs. Pay-Per-Text marketing model</title>
		<link>http://digitalsymbiosis.wordpress.com/2006/07/04/personal-nature-of-mobile-phones-vs-pay-per-text-marketing-model/</link>
		<comments>http://digitalsymbiosis.wordpress.com/2006/07/04/personal-nature-of-mobile-phones-vs-pay-per-text-marketing-model/#comments</comments>
		<pubDate>Mon, 03 Jul 2006 23:32:19 +0000</pubDate>
		<dc:creator>Tomasz Sucheta : D I G I T A L S Y M B I O S I S :</dc:creator>
				<category><![CDATA[Interactive Advertising]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Marketing Hot Issues]]></category>
		<category><![CDATA[Working Knowledge]]></category>

		<guid isPermaLink="false">https://digitalsymbiosis.wordpress.com/2006/07/04/personal-nature-of-mobile-phones-vs-pay-per-text-marketing-model/</guid>
		<description><![CDATA[ It seems like we got a new interesting view regarding mobile marketing and that is the idea of Pay-Per- Text model of advertising. Well, I feel like saying &#8216; Didin&#8217;t I tell?&#8217; Just at the very beginning of mobile phones era in middle 90&#8242;s the marketers were sure of the enormous potential hidden in mobile text [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitalsymbiosis.wordpress.com&amp;blog=65523&amp;post=53&amp;subd=digitalsymbiosis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Back from Tokyo &amp; bringin&#8217; a bunch of blurry pics with me.</title>
		<link>http://digitalsymbiosis.wordpress.com/2006/03/23/back-from-tokyo-bringin-a-bunch-of-blurry-pics-with-me/</link>
		<comments>http://digitalsymbiosis.wordpress.com/2006/03/23/back-from-tokyo-bringin-a-bunch-of-blurry-pics-with-me/#comments</comments>
		<pubDate>Thu, 23 Mar 2006 00:12:13 +0000</pubDate>
		<dc:creator>Tomasz Sucheta : D I G I T A L S Y M B I O S I S :</dc:creator>
				<category><![CDATA[*Personal]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">https://digitalsymbiosis.wordpress.com/2006/03/23/back-from-tokyo-bringin-a-bunch-of-blurry-pics-with-me/</guid>
		<description><![CDATA[Moody me 2nite, really. Only 3 days ago did I and the rest of brave HYPERmedia project team return from a busy business visit in Japan. Yet, so overwhelming then, vivid emotions are now turning into a distant and blurry cluster of randomly memorized pictures. This wierd impressions erosion is undobtly boosted by the harshness [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitalsymbiosis.wordpress.com&amp;blog=65523&amp;post=45&amp;subd=digitalsymbiosis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>&#8216;Behavior Path&#8217; Marketing and Strategic Media Planning</title>
		<link>http://digitalsymbiosis.wordpress.com/2006/02/23/behavior-path-marketing-and-strategic-media-planning/</link>
		<comments>http://digitalsymbiosis.wordpress.com/2006/02/23/behavior-path-marketing-and-strategic-media-planning/#comments</comments>
		<pubDate>Thu, 23 Feb 2006 08:20:31 +0000</pubDate>
		<dc:creator>Tomasz Sucheta : D I G I T A L S Y M B I O S I S :</dc:creator>
				<category><![CDATA[Interactive Advertising]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Marketing Hot Issues]]></category>
		<category><![CDATA[The Media Landscape]]></category>
		<category><![CDATA[Working Knowledge]]></category>

		<guid isPermaLink="false">http://digitalsymbiosis.wordpress.com/2006/02/23/behavior-path-marketing-and-strategic-media-planning/</guid>
		<description><![CDATA[People process information in three distinct ways: viscerally (appearance, color, et cetera), behaviorally (use, functionality, et cetera), and reflectively (emotional, associative). Well, the fundamental concept of behavioral marketing is nothing new. However, the interactive digital communication &#8211; by merging the media and introducing modern metrics technologies &#8211; is a new aspect of behavioral marketing. Brad [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitalsymbiosis.wordpress.com&amp;blog=65523&amp;post=42&amp;subd=digitalsymbiosis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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